This course is a survey of global advertising. This course
will focus on acquainting you with the issues and challenges
associated with advertising in a global environment. Issues
addressed will include
-
Challenges of Culture,
-
Global
Creative Strategy and Execution,
-
Advertising
Regulations (politics and policy),
-
Ethics
and Social Responsibilities, and. mostly, how all of these are affected by
-
New
Technologies.
It
has no prerequisites.
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Class Ojectives
The learning experience in this course is
focused on communications aspects of culture transfer
through the use of interactive class sessions, class
blogs and independent research.
The objectives include students being
aware
of and sensitive to the multiplicity of cultures
-
able to apply
paradigms in cross-cultural communication to
generate broader understanding of similarities/differences
in societies
-
appreciative of the complexity
of communicating with the global
community
-
using selected contemporary literature
dealing with a variety of opinions addressiing communication
convergence and divergence
-
capable of applying critical thinking ability
and problem-solving skills through experiential learning
, largely using case study analyses
Diversity in Advertising
We
support Standard 3 of the Accrediting Committee for Education
in Journalism and Mass Communication that urges recognition
of the contributions, roles and involvement of women and
minorities in mass communication. Students in this class
are encouraged to a) identify contributions of women and
minorities, b) suggest ways the class might reach a better
understanding and c) identify speakers, articles, books
and events that will enhance understanding.
Disabilities
Any student with a certified disability who
needs an accommodation or other assistance in this course
should make an appointment to speak with me within the
first two weeks of this class.
The Honor Code
Kansas State University has
an Honor and Integrity System based on personal integrity,
which is presumed to be sufficient assurance in academic
matters one's work is performed honestly and without unauthorized
assistance. Undergraduate and graduate students, by registration,
acknowledge the jurisdiction of the Honor an Integrity
System. The policies and procedures of the Honor and Integrity
System apply to all full and part-time students enrolled
in undergraduate and graduate courses on-campus, off-campus,
and via distance learning. The honor system web site can
be reach via the following URL: www.ksu.edu/honor
Materials
to help you learn
We have no textbook for this course. Instead, I will provide links to readings that will help you understand the lectures and assignments. If you do not have a laptop with Internet access, you can access the readings via the school library computers, or those in the Hale Library Second Floor common room.
Please refer to the SCHEDULE for readings.
How
you will demonstrate what you learn
You
will have different ways to demonstrate what you learn in
this course.
One,
I expect you to do the assigned reading in advance of the
specified date. I expect students to take active participation
in class discussions, and I will call on individual students
to answer questions and discuss material from assigned readings.
Make sure you can participate fully in such discussions
and demonstrate what you have learned from the reading.
I also urge you to come to class with questions and opinions. You are expected to lead the discussion on at least two topics. A list of topics will be provided.
Two,
you will write a restaurant-quality paper of between
15 and 20 pages. See the rubric below
for guidelines on grading. That 30% of your final
grade.
Here's a nice list of research
papers. Choose two and write a contrast/compare paper.
Three, we will use a K-State Online Message
Board to discuss information gleaned from a variety of
sources. These "blog" posts will acount for
40% of your grade.
Four,
you will have a final exam over
materials from class discussion and the textbook.
The final will be comprehensive and will count also
for 30%
of your final grade. It will be a combination of multiple
choice, short answer and essay.
Class
attendance and participation
I
believe learning is enhanced by active involvement in class
discussion and activities. That's why I will ask questions
to elicit your opinions and knowledge of the reading material.
It is impossible to participate in class without attending
class (as proved by Einstein). I
would add only that attendance and grades on exams have
been found to be highly correlated. I
ask for your cooperation in being seated when class begins.
Grading
All
written work will be graded based on this rubric.
Please note, as little subjectivity will be involved
as possible in grading. That is, if
you lose points, it will be because of writing
errors (grammar, syntax, etc.). Of
course, silly posts and writing will be graded accordingly.
Get serious. Be serious.
| Grading Rubric |
| |
Full Credit |
Less Credit |
No Credit |
| Clarity |
No grammatical
or spelling errors. Writing is clear and understandable
with no confusion. Narrative flows smoothly throughout
the paper. |
Three grammatical or spelling errors.
Only two awkward sentences, Writing is choppy. |
Six or more grammatical
or spelling errors. Writing is very difficult to follow.
Tense changes more than twice. |
| Organization |
Ideas are presented in
logical fashion with an argument that leads to a conclusion
(the brand statement) |
Ideas are presented, but
they are poorly connected and insufficient to make final
conclusion.Some ideas are not relevant
to the argument. Overall the analysis lacks cohesion. |
Mere listing of facts
with no synthesis or relevance. |
Common errors I've
seen the past 10+ years are: comma splices, run on sentences,
syntax errors, wrong words, and run-on, repetitive paragraphs. If you are unfamiliar with any of these terms, check them out on Wikipedia.
Determinants
of your course grade
