Current
Semester Offerings
Next
Semester Offerings
Class
Outlines
Principles of Advertising
Ad Writing+++
Global Culture and the Internet*+
Global Advertising*
Ad Campaigns+++
Web Communication and Society*
Intermediate Web Communications*
Advanced Web Communications*
Web Practicum*
Mass Comm Law++
*
I created these courses. They have been adopted by the University.
+ Taught only May intersession
++ Taught by me only in the summer
+++Taught fall and spring semesters
Syllabi
Principles
of Advertising
Advertising Writing
Global Culture and the
Internet
Advertising Campaigns
Web
Communication and Society
Intermediate Web Communications
Advanced Web Communications
Principles
of Advertising
This
course is a general survey of the field of advertising.
It is the first course in the School of Journalism and
Mass Communication's advertising sequence and the prerequisite
for all other courses in the sequence. It is also an appropriate
and useful course for students who are not in the advertising
sequence and who want to learn more about advertising.
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Ad
Writing
This
course is a survey of the field of advertising writing.
It is the first ad writing course in the School of Journalism
and Mass Communication's advertising sequence and the
prerequisite for the advertising campaigns course. The
course prerequisites include Principles of Advertising.
[Most Recent Syllabus]
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Global
Culture and the Internet
This
course is a survey of the changing face of global media.
This course focuses on acquainting the student with the
issues and challenges associated with the impact of media,
such as advertising, on the global political and cultural
environment. Lectures will be supplemented by research
conducted by the instructor into advertising's impact
on Russia (1989-1994), as well as dynamically involving
students in using new technologies to explore this rapidly
changing topic.
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Global
Advertising
Seminar
on global cultural impact of Western (mainly U.S.) advertising.
Focus on issues associated with advertising in a global
environment: Marketing Mix, Challenges of Culture, Advertising
Media Worldwide, Advertising Regulations, Ethics, and
New Technologies. Offered on demand, usually in intersession.
[Most
Recent Syllabus]
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Web
Communication and Society
This
course was an immersion into the web. It was the fifth
or sixth web course created in the School of Journalism
and Mass Communication (see Bonnie Bressers for the first).
In
the course, you might have learned that web has a
history (fairly brief), lots of controversy, and,
therefore, plenty of articles devoted to making it
clearer, making it more open, and making it simple.
[Most
Recent Syllabus]
Ad
Campaigns
This
course is an exploration of advertising campaigns integrated
into new media. It is the the capstone course in the School
of Journalism and Mass Communication's advertising sequence.
The course prerequisites include Principles of Advertising,
Media Planing, Ad Techniques and Ad Writing.
[Most Recent Syllabus]
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Intermediate
Web Communications
This
course is a clinic, a hands-on experience that includes
concept invention, planning, content development, and
publishing (or should have). It is labeled "intermediate"
inasmuch as it extended talents you have learned in other
classes. Each of you — with work and dedication —
may learn a lot in this class. Prereqs included a mass
communication writing class.You will—at the least—learn
how to construct a web page. [Most
Recent Syllabus]
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Advanced
Web Communications
Web
construction has entered a second phase. In the past,
web sites have been set up and run by those familiar with
arcane computer technologies. Increasingly, site owners
are looking for managers to control the growth and content
of sites. They're looking for web managers. That's what
JMC 690 Advanced Websites was all about. The only prerequisite
was my permission. [R.I.P.]
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Web
Practicum
This
course is a clinic, a hands-on experience that includes
client management, concept invention, planning, content
development, and publishing. For some of you, this will
extend what you learned in the JOMC 690 Advanced Websites
class. However, each of you — with work and dedication
— can learn a lot in this course. (There are no classes
-- you'll work entirely online.)
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