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Web Communication in Society (MC112)

What You Will Learn
Materials to Help You Learn
How You Will Demonstrate What You Have Learned
Class Participation and Attendance
Grades
Policies
Class Schedule
Links
(a project in the making)
Technology Updates (also in the making)
Why?

The great thing about a web site is you can change it every day. The bad thing about a web site is you can change it every day.

— Unknown

What you will learn

This course carries the designation of University General Education (UGE). Students’ UGE experiences should inspire them to appreciate differing viewpoints, consider openly new and divergent thinking, weigh ideas with careful skepticism, challenge conventional wisdom, and explore for more accurate and more useful knowledge. UGE courses are to incorporate an active learning environment, an experiential context for whatever is studied, and an opportunity for students to connect ideas. The intent of the UGE program is to expand students’ breadth of education at KSU.

This course is an immersion into the web.

In this course, you will learn that the web has a history (fairly brief), lots of controversy, and, therefore, plenty of articles devoted to making it clearer, making it more open, and making it simple.

On the other hand, there are forces that wish to "improve" the web by making it more complex, making it more remote, and making it accessible by a chosen few (especially on the development side of things).

This course will look at both sides of the issues, as well as plumb the depths of

  • Convergence
  • Mega-Media (not so much anymore... well, okay just different Megas)
  • The Commons
  • How the web works (and doesn't)
  • Web personalities
  • Internet Radio
  • How to use the web to search for info
  • News and sports online
  • Marketing and advertising online
  • PR online
  • Web design and architecture
  • Social impact

Materials to help you learn

So far, no textbook is being considered. It's all online.

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How you will demonstrate what you learn

Daily class discussions will provide ample opportunities for you to illuminate the text and assigned links.

You have a couple of quizzes and final, and in-class discussions. You also have eight two- or three-paragraphs responses to quotes posted on the K-State Online site. And here's the deal on that: I would like to think that will take a day to think about each post, rather than a day to think about all of them. That is, post them one at a time. In fact, it would feel a bit like an insult for you to "blow off" this "assignment" by just plowing through them in a single day.


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Class attendance and participation

I believe learning is enhanced by active involvement in class discussion and activities. That's why I will ask questions to elicit your opinions and knowledge of the reading material. It is impossible to participate in class without attending class. I would add only that attendance and final grades have been found to be highly correlated. The choice is yours.

I ask for your cooperation in being seated when class begins. If you are late (defined as arriving AFTER I do), you will be a disruption. If you feel that is it likely you will be late (or you are late), please sit in a seat closest to the door.

Given the additional issues involving parking, allow yourself enough time to make it to class.


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Determinants of your course grade

Quizzes : 40% (2, each worth 20%)

Final: 30% (comprehensive)

Papers: 30% (responses due every other class, or so)


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All written work will be graded based on this rubric. Please note, a little subjectivity will be involved as possible. That is, most your points will be lost in writing errors (grammar, syntax). Of course, incredibility bad creative that doesn't connect with the brand statement would be hard to miss.

Great -10
Good - 8
Okay - 5
Poor - 0
One-Page Responses
Clarity No grammatical or spelling errors. Writing is clear and understandable with no confusion. Narrative flows smoothly throughout the paper. Three grammatical or spelling errors. Only two awkward sentences, Writing is choppy. Five grammatical or spelling errors. Only four awkward sentences. Writing is difficult to follow. Six or more grammatical or spelling errors. Writing is very difficult to follow. Tense changes more than twice.
Organization Ideas are presented in logical fashion with an argument that leads to a conclusion (the brand statement) Ideas are presented, but they are poorly connected and insufficient to make final conclusion. Some ideas are not relevant to the argument. Overall the analysis lacks cohesion. Mere listing of facts with no synthesis or relevance.
Critical Thinking Synthesis of data provides new, relevant, strong ideas. Synthesis of data provides new ideas. Synthesis of data fails to present new ideas, but restates existing model. Synthesis of data is insufficient to support any argument : it is merely opinion alone.

 

Some important policies

If you cannot take a quiz at the scheduled time on the scheduled date, you must talk to me in advance. If you have a legitimate (medical) excuse, and if you talk to me (or e-mail me) in advance, I will allow you to take the exam on another date. You have one week to make up a quiz. It is your responsibility to arrange the make up exam.

We live the Honor Code

We ask that you live up to the following promise:

"On my honor, (we trust you and take your word) as a student, (you are enrolled and registered in class, undergraduate or graduate, whether full-time, part-time, on campus, off campus, on-line) I have neither, (you have NOT) given nor received, (been a party to) unauthorized aid, (whatever your instructor has stated in the syllabus or verbalized to you that he or she considers inappropriate, dishonest, or cheating) on this academic work." (an original song or work of art, a chemistry lab report, a signature on an attendance sheet, a solo flight with a KSU Salina plane, a book report, a paper, a test or exam....anything you do for a grade.)

We value diversity

We support Standard 3 of the Accrediting Committee for Education in Journalism and Mass Communication that urges recognition of the contributions, roles and involvement of women and minorities in mass communication. Students in this class are encouraged to 1/ identify contributions of women and minorities, 2/ suggest ways the class might reach a better understanding and 3/ identify speakers, articles, books and events that will enhance understanding.

We serve all students

Any student with a disability that needs a classroom accommodation, access to technology or other assistance in this course should contact Disability Support Services and speak with me as soon as possible.

 

 

Page last updated May 18, 2009