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Publications
Gould, T.H.P. (In Press) “Crossing Bridges With Rural Communities: Building and Maintaining multi-Lingual Websites to Support Immigrant Populations in the Great Plains,” International Journal of Technology, Knowledge and Society.
Gould, T.H.P. (2006) "Dash It All! The Secret War for the Heart of HTML." Vocabula Review, Dec. 17.
Gould, T.H.P. (2006) "Where's Qualitative Research Going Online? Patterns of Methodology in Mass Communications, 1993-2003." Web Journal of Mass Communication Research,
8:2 (September).
Gould, T.H.P., Tomas Lipinski, T. & Buchanan, E. (2005) "Copyright Practices and the Deciphering of Fair Use in the Creation of Reserves at Major University Libraries." Journal of Academic Librarianship (May).
Gould, T.H.P. "Shall
We Converge? The Embedding of New Media into Advertising
Publication Curricula." Journal of Advertising Education,
Summer 2004.
Gould, T.H.P. (2003) "Working
at Cross Purpose: The Regulation of State Lottery Publication
Advertising." Web Journal of Mass Communication Research,
6:4 (September)
Gould, T.H.P. "Marketing
Michelin. Advertising and Cultural Identity in Twentieth-Century
France." Journalism and Mass Communication Quarterly 80
(3), winter 2003. Book review.
Gould, T.H.P. "Advertising
Trade Publications," "War Advertising Council," and "Retail
Advertising." Mass Media History Encyclopedia (1999), ed.
Dr. Margaret Blanchard.
Gould, T.H.P. Primary
Editor for Critical Care of the Surgical Newborn. Dr. Carl
Bose, Chapel Hill: University of North Carolina Medical
School, Futura Publishing; 1st edition, January 15, 1997.
Research
Presentations
"Crossing Bridges With Rural Communities: Building and Maintaining multi-Lingual Websites to Support Immigrant Populations in the Great Plains." To be presented at International Journal of Technology, Knowledge and Society Conference, Cambridge, England, January, 2007.
"Whither
Now? Five Years of Internet Research in Mass Communications,
1993 to 1998." Presented to Mass Communication and
Society Division, Association for Education in Journalism
and Mass Communication, New Orleans, LA. August 1998
"Teaching
Advertising Copywriting in a PC World: Recent Changes and
Developments in University Programs." Presented to
Advertising Division, Association for Education in Journalism
and Mass Communication, Chicago, IL. August 1997
"A
New Federalism: Cooperation Between the FTC and NAAG in
Regulating Green Advertising." Presented
to Advertising Division, Association for Education in Journalism
and Mass Communication, Chicago, IL. August 1997
"Western
Advertising in the New and Improved Russia".
Presented to Advertising Division, Association for Education
in Journalism and Mass Communication, Anaheim, CA (Best
Paper Award) August 1996
"Implications
for the National Advertising Division in Increased Filings
Under the Lanham Trademark Act." Presented to Advertising
Division, Association for Education in Journalism and Mass
Communication, Washington, D.C. August 1995
"Awareness
and Efficacy of the National Advertising Division
Among National Advertising Agencies." Presented to
Advertising Division, Association for Education in Journalism
and Mass Communication, Washington, D.C. August 1995
"The
Regulation of State Lottery Advertising." Presented
to Advertising Division Association for Education in Journalism
and Mass Communication, Washington, DC. Co-authored with
Dr. Thomas Bowers, Senior Associate Dean, University of
North Carolina - Chapel Hill. August 1995
"The
Changing Staff, Administration and Structure Within the
National Advertising Division, 1971-1994." Presented
to History Division, Southeast Colloquium of the Association
for Education in Journalism and Mass Communication, Gainesville,
FL. April 1995
Invited
Academic Lectures
2007 North Central
> > Administrative
> > Leadership Conference
Practical
Politics (PolSci366) March 1, 2007
Web Communications
and Politics
Gould, T.H.P. (2003) “How to Advertise
Your Community,” presented to the Kansas
Conference for Community Economic Development.
Gould, T.H.P. (2002) “What’s Right/Wrong With
Your Community Web Site. Individual
meetings with representatives of 12 rural community web
sites at the 2002 Kansas
Conference for Community Economic Development.
Page last updated
March 1, 2007
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